CREATION. An ongoing approach.

JCDecaux's success has always been grounded in a unique spirit of innovation and an ambitious Research & Development policy. The effectiveness of this strategy can be seen in all of our products and services. Cyclocity self-service bikes are now a must-have all around the world, and interactive screens and Wi-Fi terminals are appearing everywhere in cities and on transport systems.  Innovation enables us to anticipate constantly changing needs, to contribute to the design of the city of tomorrow and to help make transportation systems more enjoyable for passengers.

ADAPTABILITY. Anticipating new forms of usage.

JCDecaux is a company with a local presence, whose solutions interact daily with users in over 75 countries. This proximity inspires us and drives us to continuously adapt to changes in technology, user behaviour and client needs. Accordingly, JCDecaux's R&D efforts have evolved to incorporate new partners like start-ups and research centres directly into the innovation process. This new structure has also facilitated collaborative efforts to upgrade existing street furniture, which are essential to keeping up with the growing complexity of digital platforms.

DESIGNERS. Ongoing dialogue.

Since 1982, JCDecaux has collaborated with the biggest names in design. For them, each project is unique. The specifications are always demanding, requiring them to work closely with our internal teams.