Impact. The City center.

Premium format takes your brand directly to the consumer and produces a large number of contacts weekly. The large format inside the city center ensures the visibility for your brand therefore raising the awareness and cementing its status with the audience.

A Product. The launch.

A well designed poster catches the eye. The message will make them remember and the image will make them want it. The Premium format offers the possibility to be close to the audience with buying power and a campaign will breathe life into your brand new product. 

Nighttime. Make a statement.

During nighttime the Premiums lights up the streets making them even more noticeable. Your poster will become unmissable after sunset, delivering your message and brand to the audience with more power in visual appearance in the city centers of Tallinn and Tartu. 


As a result of a long testing process, in the summer of 2021, JCDecaux started offering and using PE and PP materials instead of the PVC material previously used on large billboards in Estonia. The PE and PP materials used are 100% recyclable. In addition, it is 70% lighter in weight, which in turn facilitates installation and ensures safer work operations.