In mid July 2017, JCDecaux Estonia launched its first digital screens in the city center of Tallinn. The network, called DigiTallinn, features 12 screens in strategic locations on the busy roads in the center of Tallinn. In addition to being a digital screen, the technology enables to convey messages and ads in outdoor never seen before in the Estonian market. The new format enables the posters to be changed in real time, the messages to be amended with the changes of the weather, linking social media directly with outdoor advertising, and the possibility to change the meta-data of your services displayed in real time on the streets. All this is made possible by JCDecaux Dynamic’s smart technology which is already being used by the JCDecaux Group in 15 countries around the world.