This Cookies Policy is aimed at providing you with some information about how we manage cookies and other trackers when you use our site available at and how you can manage your choices in relation to such cookies and trackers.

Access to the Cookies Preferences Platform

Last updated: May 2022

1. What is a cookie?

A cookie is a small text file stored by the browser on your equipment (computer, phone…) that records information relating to your navigation on a website or mobile application.
We use the term “cookies” to designate cookies, trackers and similar technologies.
Cookies have multiple uses: they enable identifying you so that you can access to your account, managing a shopping cart, memorizing your browsing language, follow your navigation for statistics analysis or advertising purposes…

2. What are the different types of cookies?

Cookies can be classified depending on:
  • Their lifetime:
    • Session cookies, which are temporary and kept in the memory of your browser only when it is open. As soon as you shut your browser, these cookies are deleted from your history.
    • Persistent cookies, which have a predefined lifetime, determined on the basis of their purpose. These cookies remain on your equipment until they expire or until you delete them manually by using the functionalities of your browser.
  • Their source:
    • First party cookies, which are deposited directly by the publisher of the website or the mobile app you are consulting, or by its service providers on its behalf.
    • Third party cookies, which are deposited by partners authorised by the publisher. The deposit, use and monitoring of these cookies are dealt with by third parties and governed by the privacy policy of such third parties.
  • Their purposes:
    • Necessary cookie, which are strictly necessary to the good functioning of the website or deposited to provide an online communication service requested expressly by the user. Several purposes may be covered by these cookies, such as recording cookies preferences chosen by the user, authentication with a service, keeping a shopping cart in memory, invoicing purchased products or services, customizing the user interface (e.g.: language choice, presentation of a service), maintaining the security of the website…
    • Other cookies, which may have various purposes (analytics, advertisement, social networks sharing…).

3. What types of cookies are used on our website and for what purposes?

 On our website, we use the following cookies:
Source of the cookieName of the cookieFunction
Google analytics (audience metrics)_gaMeasurement of website audience
Google analytics (audience metrics)_gidMeasurement of website audience
Google analytics (audience metrics)dc_gtm_UA-79001083-6Measurement of website audience
DidomiEuconsent-v2Save cookie preferances
DidomiDidomi_tokenSave cookie preferances

Necessary Cookies

These cookies enable us to:
  • Ensure the proper functioning of the website’s content management system (Drupal)
  • Safeguard the language of navigation chosen by the user
  • Safeguard cookies preferences and transfer consent information to partners
  • Protect the website against spam enquiries on contact form
These cookies are managed by us and service providers acting on our behalf.

Audience Measurement Cookies

These cookies enable us to improve user’s experience and the quality of our services by establishing anonymous audience and frequentation statistics of the website.
On our website, we use Google Analytics. To learn more about how Google may process your data, please review their Privacy Policy.

Social networks sharing cookies

These cookies enable us to display and upload a toolbar to share content on the main social networks.
On our website, we use AddThis. To learn more about how AddThis may process your data, please review their Privacy Policy.
We inform you that if you click on a social network link proposed on our website, you will be redirected directly to the website of such social network. Your data will then be processed according to the privacy rules of such network.

Video Cookies

These cookies enable you to read videos posted on our website when you click on them.
On our website, we use Vimeo and YouTube.                     
To learn more about how Vimeo may process your data, please review their Privacy Policy.
To learn more about how YouTube may process your data, please review their Privacy Policy.


4. How can you manage your cookies preferences?

Necessary cookies are not subject to your prior consent.
They will be automatically deposited on your terminal when you connect to the website.
You can still object to them and delete them by using the settings of your browser but please be informed that in this case, your user experience may be highly degraded, and the website may not function as expected.
In addition, please be informed that your choices regarding acceptance or rejection of cookies are managed by cookies deposited by our Consent Management Platform, Didomi. If you deactivate these cookies in the settings of your browser, we will no longer be able to remember your choices.

Other cookies are subject to your prior consent.
They will be deposited only if you explicitly accept them, either globally or individually, by clicking on the agreement buttons. If you click on the refusal buttons, on the Continue without agreeing link (as the case may be) or if you continue navigating without making any choice, these cookies will not be deposited.

You may modify your choices at any time via the Cookies Preferences Platform.

You may also configure your browser to prevent cookies from being deposited on your equipment. The configuration of each browser is different:
For Internet Explorer
For Chrome
For Firefox
For Safari

5. Contact

If you have any question regarding this Cookies Policy, you may contact us:
  • By email:
  • By post: JCDecaux Eesti OÜ, Tartu mnt 18, Tallinn, Estonia


Privacy Policy

 JCDecaux is very attached to the protection of privacy and personal data. These values form part of JCDecaux’s corporate social commitments in the context of its Sustainable Development Policy.

 Each legal entity of JCDecaux within the European Union, which collects or uses your personal data for the purposes of its own business is acting as the controller (hereinafter “JCDecaux” or “we”, “us”, etc.) and agrees to implement appropriate measures to ensure the protection, confidentiality and security of the personal data of any data subject from whom such data are collected, in accordance with legal requirements and, in particular, European Regulation 2016/679 on the protection of personal data (“GDPR”) and national laws applicable within the European Union.

 The purpose of this privacy and data protection policy (hereinafter the “Data Protection Policy”) is to inform you about the commitments made by JCDecaux to ensure your personal data are respected and protected.


This Data Protection Policy applies to all processing of personal data implemented by JCDecaux, acting as the controller, within the European Union, in relation to external persons (hereinafter “you”), including but not limited to clients, prospects, partners, job applicants, users of our products and services (such as self-service bike systems), suppliers, service providers and Internet users.


“Controller”: the legal entity which determines the purposes of such processing and the means implemented.

“Personal data”: any information that can be used to directly or indirectly identify a natural person.

“Processing”: operation or set of operations which is performed on personal data, such as collection, recording, use, transmission or disclosure.

“Processor”: the legal entity which processes personal data on behalf of the controller.

Data collected

JCDecaux only collects and processes personal data that is relevant, adequate, not excessive and strictly necessary in relation to the purposes previously determined. JCDecaux takes all useful measures to ensure that your data are accurate, complete and, where necessary, kept up to date.

JCDecaux agrees to obtain the consent of the data subjects whenever consent is required and to inform them of the processing of their data.

We process personal data concerning you and which you have provided to us in the following contexts in particular:
  • When you subscribe to one of our services;
  • When you use our services;
  • When you browse our websites;
  • When you provide us with products or services;
  • When you take part in events or public relations activities organised by JCDecaux;
  • When you give your consent to receive our newsletters and other commercial information from us;
  • When you wish to apply for a job offer at JCDecaux;
  • When you wish to get in touch with us to ask us a question or make a complaint;
  • When you pass – by JCDecaux object where the ad is placed;

In these contexts, JCDecaux may collect and process the following personal data:
  • Your identity: surname, name, preferred form of address (Mr./Mrs./Ms.), date of birth, photocopy of your identity card whenever necessary, and your function;
  • Your contact details: postal address, email, phone number;
  • Your identifiers (in case you create an account upon subscription to a service): subscriber number, secret code;
  • Your transactions and payment information: details of the transaction, bank cheque, bank account information;
  • Your job application information: CV, motivation letter, interview notes;
  • Your technical and browsing information on our websites (please see section 8 below on cookies);
  • Your MAC address;
  • Any other information you directly and voluntarily provide to us in the course of your use of our websites, services and any contracts you may enter into with us.

The mandatory nature of any information to be completed by you is typically marked by an asterisk in the corresponding forms at the time such information is collected. Any failure to complete that information or any response JCDecaux considers abnormal may result in JCDecaux refusing to process your request.

JCDecaux may ask you to provide certain personal data for direct marketing/ communication purposes. You may give your free and explicit consent or not for the collection and processing of your personal data by ticking a consent box.

You agree that the personal data you provide about yourself to JCDecaux will be current, accurate, complete and unequivocal.


JCDecaux agrees to collect and process your personal data lawfully and fairly.

The processing implemented by JCDecaux pursues specified, explicit and legitimate purposes.

Your data may be processed for the following purposes in particular:
  • To permit you to subscribe to/access our services (management of your subscription request and account);
              In this context, the legal ground for the processing is the performance of the contract between you and JCDecaux.
  • To manage your subscription and your use of our services;
              In this context, the legal ground for the processing is the performance of the contract between you and JCDecaux.
  • To process your transactions and your payments;
              In this context, the legal ground for the processing is either the performance of the contract between you and JCDecaux when management of your transactions and payments is involved, or else compliance with legal requirements if JCDecaux implements anti-fraud measures.
  • To manage the contractual relationship with our clients, service providers and partners (management of the contract, orders, deliveries, invoices, public relations, etc.);
              In this context, the legal ground for the processing is the performance of the contract between you and JCDecaux.
  • To send you commercial information about us;
              In this context, the processing is based on the legitimate interest of JCDecaux, and more specifically our financial interest in making you personalised offers, better understanding your needs and offering you adapted services.
  • To analyse your browsing on our websites and improve the use of our websites (see section 8 below on cookies);
              In this context, the legal ground for the processing is the legitimate interest of JCDecaux, and more specifically our financial interest in continually improving our websites and our services and in understanding your needs in order to be able to meet your expectations.
  • To handle any questions or requests and deal with any complaints you may have;
              In this context, the legal ground for the processing is either the performance of the contract if the request or complaint concerns the contractual relationship between you and JCDecaux, or else the legitimate interest of JCDecaux, more specifically our financial interest in having clear communications with you and in understanding your needs and expectations.
  • To handle your job application submitted online on one of our websites.
              In this context, the legal ground for the processing is the legitimate interest of JCDecaux, more specifically our interest in responding to your job applications and finding suitable profiles for the positions available within JCDecaux.
  • To measure the audience of JCDecaux’ advertising furniture by using AllUnite’s technology.
    ​​​​​​​          In this context, the legal ground for the processing is the legitimate interest of JCDecaux, more specifically our interest pedestrian flow fixation on a specific object where the ad is placed.

Recipients of the data 

JCDecaux only discloses your personal data to determined authorised recipients, in compliance with applicable rules.

 JCDecaux can provide access to your personal data to the companies of its group, to local government authorities or bodies, to its partners and to its possible third-party service providers, acting as processors, for the provision of services in connection with JCDecaux’s services and IT applications (such as hosting, storage, analytical, data processing, database management or IT maintenance services). These third-party providers will act only on the instructions of JCDecaux and will only have access to your personal data to achieve the purposes pursued upon collection of such data and shall be under the same security and confidentiality obligations as JCDecaux.

JCDecaux agrees to obtain your prior consent, in particular via an opt-in mechanism (box to be ticked), before disclosing your data to partners for direct marketing purposes.

In addition, your personal data may be disclosed on the following grounds:
  • In the context of a merger or acquisition of all or part of JCDecaux by a third party, as is hereby accepted by you;
  • In response to legal or administrative proceedings of any kind or enforcement measures requested by the competent authorities;
  • To comply with legal obligations, protect the rights and/or safety of an individual, protect the rights and property of JCDecaux, including the need to ensure that this Data Protection Policy is respected and to prevent any technical, security or fraud-related issues.

Data retention

JCDecaux will keep your personal data for as long as necessary to achieve the purposes for which they are collected and processed. JCDecaux may, however, keep your personal data for a longer period whenever this a legal obligation for us or to take into account the applicable statute of limitation period to assert, exercise or defend legal claims.

In defining an appropriate data retention period, JCDecaux relies in particular on the following criteria:
  • Data on your subscription, payments and use of our services are kept for the entire period of your subscription / of the contractual relationship, then in accordance with applicable statute of limitation periods;
  • Data on the management of the commercial relationship with our service providers and partners are kept for the entire period of the contractual relationship, then in accordance with applicable statute of limitation periods;
  • When you agree to receive marketing communications, JCDecaux will keep your personal data until you indicate that you no longer wish to receive such communications, or otherwise for the period defined by applicable legislation;
  • When your data are collected in the context of requests/queries relating to IT services and applications, JCDecaux will keep your data for the period necessary to process such requests or queries;
  • Job application files can be kept up to 4 months from the date of last contact with the applicant, unless the applicant agrees to a longer period (1 year); in such case, the data can be archived in accordance with the applicable statute of limitation periods.


You are informed that, when browsing our websites, cookies can be placed on your web browser to enable you, in particular, to benefit from optimal browsing. Cookies are data stored on the terminal equipment of an Internet user. Our websites use cookies to send information to the user’s browser, enabling the browser to pass data back to the original website (for instance, a session ID, language preference or a date). Other types of trackers, such as Web beacons, can also be used. These beacons make calls to servers to display a pixel and enable us to share data with third parties for the purposes described in our Cookie Management Policy:


JCDecaux will ensure the security of your personal data through a data protection system that uses physical and logical security measures. 


The subsidiaries, service providers or other third parties listed above to us to whom JCDecaux may disclose your personal data may be domiciled abroad, and in particular outside the European Union.

In such case, JCDecaux shall require them to take, in accordance with applicable legislation, all organisational and technical measures that permit ensuring an adequate level of protection of your personal data (in particular, by the use of Standard Contractual Clauses approved by the European Commission.


Under applicable data protection legislation, you have certain rights regarding the collection and processing of your personal data, namely:
  • A right to be informed: you have the right to be informed in a concise, transparent, intelligible and easily accessible form about the way in which your personal data are processed.
  • A right of access: you have the right to obtain (i) confirmation as to whether personal data concerning you are processed or not and, if processed, to obtain (ii) access to such data and a copy thereof.
  • A right to rectification: you have the right to obtain the rectification of any inaccurate personal data concerning you. You also have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
  • A right to erasure: in some cases, you have the right to obtain the erasure of personal data concerning you. However, this is not an absolute right and JCDecaux may have legal or legitimate grounds for keeping such data.
  • A right to restriction of processing: in some cases, you have the right to obtain restriction of the processing of your personal data.
  • A right to data portability: you have the right to receive the personal data concerning you which you have provided to JCDecaux, in a structured, commonly used and machine-readable format, and you have the right to transmit those data to another controller without hindrance from JCDecaux. This right only applies when the processing of your personal data is based on your consent or on a contract and such processing is carried out by automated means.
  • A right to object to processing: you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you when such processing is based on the legitimate interest of JCDecaux. JCDecaux may, however, invoke compelling legitimate grounds for continued processing. When your personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of such data. You may, in particular, exercise that right by clicking on the “unsubscribe” link provided at the bottom of any messages received.
  • A right to lodge a complaint with the competent supervisory authority: you have the right to contact a supervisory authority Estonian Data Protection Inspectorate, 39 Tatari St., 10134 Tallinn, phone +372 627 4135, e-mail to complain about JCDecaux’s personal data protection practices.
  • A right to give instructions concerning the use of your data after your death: you have the right to give JCDecaux instructions concerning the use of your personal data after your death in accordance to Estonian Personal Data Protection Act.

To exercise these rights, you can send a request to the following address: JCDECAUX office, Tartu mnt.18, Tallinn, Estonia, phone +372 630 9940 and /  or an email to, together with a copy of your identity document.


JCDecaux may update this Data Protection Policy at any time to reflect possible new practices and service offers. In such case, the date of the Data Protection Policy will be updated and indicate the date when such changes were made. We invite you to check for any possible updates of this Data Protection Policy, which will be published on the websites of JCDecaux. If JCDecaux makes any changes it considers substantial, you will be informed by a notice posted on our websites.


While browsing our websites, you may come across content containing links to third-party applications and websites. JCDecaux has no control over the cookies or other functions used by such third-party applications and websites, and any personal data processing that may be implemented by such applications and websites are not governed by this Data Protection Policy.

 Accordingly, it is up to you to directly contact and/or visit such third-party applications and websites to obtain further information on their data protection guidelines.

At the moment you visit JCDecaux website, the processing of your data (IP address) is started, continuing to visit the website, the data processing is continued; by clicking on Facebook, Instagram, YouTube, Twitter or other links, the data subject's data processing, such as Facebook, Instagram, YouTube, Twitter will start processing the data subject's data and will access the data subject's data in accordance with their terms and conditions, which we recommend to read on the respective service provider's website.


If you would like more information about this Privacy and Personal Data Protection Policy, please contact: JCDECAUX office, Tartu mnt.18, Tallinn, Estonia, phone +372 630 9940 and / or an email to

Responsible person for Data protection mater – Privacy Manager, who can be contacted at:


This Policy may be updated at any time, so we advise you to check for updates from time to time.