Impact. Brand exposure.
Outdoor is different from all other media- it cannot be avoided or “switched off”. As more and more people spend more time outdoors, its audiences are increasing. Outdoor media is a public, broadcast medium with reach and impact. It conveys stature and authority, making brands famous and iconic.
As consumers spend more and more time outside they are exposed to outdoor advertising even more. Studies show that when consumers are out and about they are in an active mindset. This means they are more inclined to absorb and engage with new messages.
Never before have the tools been better for brands using outdoor. Statistics and analysis, location based monitoring and data of the visibility of the audience all offer new levels of sophistication in planning campaigns that reach exactly the people the brand or product is meant for.
Creativity. Be different.
Outdoor is the ultimate creative medium which offers unavoidable impact and memorability. Differently from other media Outdoor is not limited by the usage of a certain in transmitting your message allowing brands to literally stand out.
Measurability. Strength in numbers.
Outdoor Impact as a tool has been used since 2013. It provides impeccable data about the reach, frequency and contacts that our ad spaces provide for the client. This makes the investments into outdoor predictable and auditable. Thus making campaigns in outdoor very effective as it is possible to target the audience the advertiser wants the most.
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