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Importance of a good design

According to a study by Publicis Media, as many as 65% of people have visual memory, which is why advertising design plays a significant role in the success of a campaign. The brand new Creative Heatmap tool has now been added to the design analysis tools. The tool based on machine-learning has been developed by the JCDecaux group and allows you to create a focus heat-map from a design file in seconds.

The Creative Heatmap tool was developed by a team of data researchers at JCDecaux Data Corp. and is based on a deep learning model developed by researchers at the University of Oxford. The tool allows you to analyze both static and moving design files and determine which elements on the poster are most likely to be the focus of attention.

How does it work?

Interested? Contact us.

Kristel Ly Vinni Marketing and Product Specialist